RPAC: Developing Your Vision, Mission, and Values Statements

Definitions

Vision Statement: A vision statement describes what a company desires to achieve in the long-run, generally in a time frame of five to ten years, or sometimes even longer.

Mission Statement: A mission statement is a simple and brief description that encompasses the purpose of a company defining its culture, goals, and values. 

Values: A set of guiding principles and fundamental beliefs that a company uses to inform its decision-making, culture, and overall business practices.

 

Worksheet

Purpose

The purpose of this worksheet is to help you articulate your accomplishments, and what you want your company, product, or service to deliver. Once you answer the questions in Step 1, you can then start filling out the Vision/Mission Statement Worksheet in Step 2.