Watermark Associates enjoys a broad expertise across business and marketing competencies. We start by assessing what you currently have in place and/or the assets you have created. We carefully look at the market, providing you data and information, assessing your positioning: recommending efforts that result in achieving optimum performance and return on investment.

At Watermark, we utilize a number of proven business assessment models including:

P.E.S.T.L.E. Analysis: P.E.S.T.L.E. is an acronym for Political, Economic,
Social, Technological, Legal and Environmental.

This analysis is a strategic business tool to help discover, evaluate, organize, and track macro-economic factors both now and into the future. This framework examines opportunities and threats due all of these forces.

Porter’s 5 Forces: this framework is used for analyzing a company’s competitive environment. It looks at the number and power of a company’s competitors including potential new market entrants, suppliers, customers, and substitute products that can influence a company’s profitability.

BCG (Boston Consulting Group) Matrix: This matrix looks at your company’s product portfolio. It is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It’s also known as the Growth/Share Matrix.

Research provides a better understanding of the changing marketplace, problem identification, as well as competitive opportunities.

It drives better understanding of the needs of existing customers, as well as potential customers. It helps you price competitively, identify new product lines or services that need development as well as ones to retire. It impacts decisions. By monitoring trends closely, you can anticipate change or innovation disruptors and position your organization appropriately.