Competitive Analysis

Understanding your competition is a critical component in understanding your competitive edge, or value proposition. Think of it as watch game tapes of the opposing team before a big game.  Knowing their weakness, understanding your strengths and the marketplace will position your organization for success.  At Watermark, our competitive analysis include:

  • Identifying the competition, both direct and substitute, including size, location and overview
  • Their financial stability
  • Market share and growth potential
  • Their strengths and competitive advantage
  • Their weaknesses and how that relates to your opportunities