Understanding your competition is a critical component in understanding your competitive edge, or value proposition. Think of it as watch game tapes of the opposing team before a big game. Knowing their weakness, understanding your strengths and the marketplace will position your organization for success. At Watermark, our competitive analysis include:
Competitive Analysis
- Identifying the competition, both direct and substitute, including size, location and overview
- Their financial stability
- Market share and growth potential
- Their strengths and competitive advantage
- Their weaknesses and how that relates to your opportunities
