Strategic content, copy and imagery, placed in a thoughtful and formulated manner on appropriate media platforms, achieves results. Staff may not have the time to develop and create solid content for each stakeholder group on a regular basis across all media platforms. Watermark provides the following:
- Tailor content to various target audiences
- Include topics related to consumer education, community interests, transparency, value and resources
- Crafted content with recommendations for formats: text, images and video
- Create the kind of content you would want to read, watch, and follow that is honest and authentic
- Include information on current events, deadlines, alerts, meetings and transparency
- Include a call to action such as attend an event, sign up for the newsletter, sign a petition or support letter, order now, etc.