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Our History
Founded in 2007, Watermark Associates is a woman-owned, Limited Liability Corporation. We provide strategic organizational services and effective communication strategies. Applying proven strategic solutions, we serve all organizational types including public agencies, private industry, key stakeholder groups, elected officials, special districts, higher education institutions and non-profit organizations.
We offer extensive communications, public affairs, public relations, media management, policy training, crisis communications, outreach, media buying, website development, content creation and marketing services. Watermark is a unique and dynamic organization providing strategic intelligence and measurable results. By using adaptive management resources, applying innovative solutions as well as subject matter expertise, we are able to provide customized deliverables - timely and cost-effectively.
Darcy Burke is the President and Chief Executive Officer of WaterMark Associates, a business consulting firm. Prior to leading WaterMark, she was the Director of Public Affairs for the Municipal Water District of Orange County (MWDOC) and Executive Director of a number of non-profit organizations throughout Southern California. She has spent her career in the non-profit and public service sectors, focusing on strategic planning, partnership development, operation efficiencies, communications and legislative/regulatory affairs. Ms. Burke received her Bachelor’s Degree from Mount St. Mary’s University, Los Angeles, in International Economics & Marketing as well as her Master’s in Business Administration with an emphasis in Organizational Leadership. She completed her field study in China in Energy and Utility Management.
Marissa Burke serves the Watermark team as its research specialist. Her talents include editing, research, and content-writing, and she is currently pursuing her degree in video production.
AREAS of EXPERTISE:
• Proof Reading and Editing
• Research and Analysis
• Client Services
• Administrative Support
Judy Zulfiqar serves WaterMark Associates as Chief Strategist. Prior to joining WaterMark, Judy was founder and President of RKR Marketing & Advertising, which was founded in 2001. Judy has had the pleasure of serving a wide variety of industries locally, regionally, nationally and internationally. She established RKR as a boutique agency that was strategically located in the heart of Southern California Wine Country to serve as a perfectly positioned destination in the marketplace to handle projects large and small and she brings that experience with her to WaterMark. Judy earned her Master’s in Business Administration from Pepperdine University. She completed her field study in Thailand focusing on emerging markets.
Tobi Melton serves WaterMark Associates as Director of Marketing Automation. Prior to joining WaterMark, Tobi worked as Chief Business Officer for Nonprofit Private and Charter School Organizations, instituting corporate business development and management principals/procedures to a nonprofit educational setting. She earned her Bachelors at Rice University.
