Marketing is more than a creative process; we believe it is the application of science, technology and creativity. At Watermark, marketing includes:

  • Broad Market Research
  • Defining and Envisioning Long-Term Market Development Goals
  • Market Targeting and Market Segmentation;
  • Distribution
  • Competitive Analysis
  • Customer journey and psych-demographic Profile Development
  • Pricing and Promotion Strategies
  • Communications Strategies
  • Content Development Recommendations
  • Budgeting; and
  • Key Performance Indicator identification
  • Analytics
  • Reporting

Many parts of the marketing process including messaging, brand management, advertising, and copywriting involve the application of the creative arts; but in today’s market, this application is directed by customer/client preferences.