Marketing is more than a creative process; we believe it is the application of science, technology and creativity. At Watermark, marketing includes:
Marketing
- Broad Market Research
- Defining and Envisioning Long-Term Market Development Goals
- Market Targeting and Market Segmentation;
- Distribution
- Competitive Analysis
- Customer journey and psych-demographic Profile Development
- Pricing and Promotion Strategies
- Communications Strategies
- Content Development Recommendations
- Budgeting; and
- Key Performance Indicator identification
- Analytics
- Reporting
Many parts of the marketing process including messaging, brand management, advertising, and copywriting involve the application of the creative arts; but in today’s market, this application is directed by customer/client preferences.