Content Creation

Strategic content, copy and imagery, placed in a thoughtful and formulated manner on appropriate media platforms, achieves results.  Staff may not have the time to develop and create solid content for each stakeholder group on a regular basis across all media platforms. Watermark provides the following:

Customized Content
  • Tailor content to various target audiences
  • Include topics related to consumer education, community interests, transparency, value and resources
  • Crafted content with recommendations for formats: text, images and video
Create Compelling Content
  • Create the kind of content you would want to read, watch, and follow that is honest and authentic
  • Include information on current events, deadlines, alerts, meetings and transparency
  • Include a call to action such as attend an event, sign up for the newsletter, sign a petition or support letter, order now, etc.