Branding is a promise, a pledge of quality. It is the essence of an experience, including why it is great, and how it is better than all of the competitor’s offerings. It is an image. It is the intangible, but real, value of word combinations, letters, symbols, and colors that are associated with an experience. It is the process of which the character of an organization is communicated. It includes any experience that a client, potential client, or the community at large might have with the organization.

Watermark Associates helps you define and develop your brand, we include: a target customer definition, brand essence, brand promise, brand archetype, and brand personality. This gives the intended brand positioning greater depth and strength.