The most effective marketing automation not only collects data from multiple channels, but uses those various channels to send effective marketing communications. That means the success of your campaign relies less on the individual message, and more on fully utilizing the various channels that influence the audience’s choice.
Marketing automation takes into account the evolving needs of your audience, and the behaviors and interactions they have with you across all of your marketing channels. not just email. Using behavioral inputs from multiple channels such as social clicks, viewing a pricing page or consuming a particular piece of content gives marketers the context they need to fully understand the audience’s challenges and how to guide them down the path of effective communication.
Watermark Associates combines the best in leading technology and marketing automation tools with comprehensive communications strategies to help you achieve effective and efficient communication with your audience.