Tobi Melton serves WaterMark Associates as Director of Marketing Automation. Prior to joining WaterMark, Tobi worked as Chief Business Officer for Nonprofit Private and Charter School Organizations, instituting corporate business development and management principals/procedures to a nonprofit educational setting. She earned her Bachelors at Rice University.

 

Areas of Expertise:

  • Marketing Workflow Design/Automation
  • Targeted Display Ads & Promotions
  • Lead Nurturing/Pipeline Management
  • Copy/Content/Technical Writing & Editing
  • Business Operational Procedure Development
  • Process Improvement
  • Project Management
  • Fiscal Oversight and Reporting
  • Budget Development/Forecasting