Judy Zulfiqar serves WaterMark Associates as Chief Strategist. Prior to joining WaterMark, Judy was founder and President of RKR Marketing & Advertising, which was founded in 2001. Judy has had the pleasure of serving a wide variety of industries locally, regionally, nationally and internationally. She established RKR as a boutique agency that was strategically located in the heart of Southern California Wine Country to serve as a perfectly positioned destination in the marketplace to handle projects large and small and she brings that experience with her to WaterMark. Judy earned her Master’s in Business Administration from Pepperdine University. She completed her field study in Thailand focusing on emerging markets.


  • Leadership
  • Strategic Planning & Implementation
  • Team/Organizational Development
  • Stakeholder Engagement/Partnership Development
  • Communications
  • Board management and Development
  • Public Affairs
  • Change Management
  • Best Business Management Practices
  • Media Strategy and Implementation
  • Media buying and placement