| wa·ter·mark |

: a mark indicating the height to which water has risen :  a marking in paper produced by pressure of a projecting design in the mold or on a processing roll and visible when the paper is held up to the light


Founded in 2007, Watermark Associates (WA) is a woman-owned Limited Liability Corporation that was created to provide strategic organizational services and effective communication strategies to public, private and non-profit organizations.


In order to win the game, you need to know the rules, the playing field and the players.

What We Do

Watermark Associates focuses on three key areas: assessment, innovation and communication. Through these integrated efforts, organizations of all types improve their overall understanding of current market conditions and consumer sentiment. This understanding provides a competitive edge and they are better equipped to succeed. Watermark Associates does this in an innovative and strategic manner resulting in long term customer and stakeholder engagement, earning new and repeat business, and improving brand value.

Our team

Darcy Burke, MBA
Darcy Burke, MBA

Darcy Burke is...

Tobi Melton
Tobi Melton

Tobi Melton serves...

Judy Zulfiqar, MBA
Judy Zulfiqar, MBA

Judy Zulfiqar serves...

Cynde Chaffin
Cynde Chaffin

Cynthia Chaffin serves...

How We Do It

Best Management Practices

Watermark Associates does not just assume or guess if our strategies are sound or on the right track. We back up our recommendations with research and best practices from reputable sources and resources. Sources often include the Harvard Business Review, American Marketing Association, various case studies, industry publications.


Watermark Associates will assess the scope of your project and determine if it calls for social media marketing, application development, website hosting, or digital advertising in general.


We work with our clients knowing together we can solve problems, improve effectiveness and develop long term stakeholder engagement. Our vast network of experts enables our clients to have access to the best in brightest in all areas of business without the added expense.


In today’s digital environment, it is more important than ever to have an understanding of technology and the best ways to utilize it within your marketing program.


41923 2nd St., Suite 405 Temecula, CA, 92590
951 294-3190